Mysite Group

I have been collecting material on one topic for several months now — I am working on a study as part of a digital hygiene project in Delhi. According to https://www.greaterkashmir.com/tech/gamble-or-game-identity-crisis-of-indias-fastest-growing-apps/, the problem is not so much in the apps themselves, but in the fact that they are deliberately created in a "gray zone": legally, they are not casinos, but in fact, the entire game design logic is built around user retention, habit formation, and yes — embedding a “sense of loss” and a “sense of winning”. These are no longer just “fun mini-games”. These are finely tuned mechanics, close to the mechanics of betting. And most of them are products of fast-growing studios that want to capture the audience at any cost. My study features an app that is presented as a “math quiz” — the interface is simple, the colors are bright, everything is in the spirit of “learn, play, win”. And then suddenly: “Add a deposit to participate in the tournament.” Come on, what kind of training is this? This is the mechanics of gambling, presented in the wrapper of a “brain development game.” And there are tons of such examples. Another point is advertising strategies. They target children and teenagers, they even have banners in cartoons, on YouTube Kids, in cheap children's apps. And slogans like “play and earn,” “become a champion - get 100 rupees” - this is not even a disguise, but direct advertising of gambling.